Born in Parma, Emilia-Romagna, 1899. He graduated in architecture from the Parma Academy of Fine Arts and started working as an advertising artist and exhibit designer. During the 1930s he collaborated with Studio Boggeri and Olivetti as a freelance designer. During the 1950s he worked on numerous projects for the Radiotelevisione Italiana (RAI), designing the official marks of RAI and TV. Member of ADI and AGI. He participated in collective exhibitions in Paris, London, Lausanne, and Milan, and wrote four books about advertising, graphic, and exhibit design. He died in Milan, Lombardy, 1984.