Title
Mingazzini & Figli

Designer
Maurizio Milani

Firm
Milani Design

Year
1977

Client
Mingazzini & Figli

Medium
Mark

Notes
Mark for a corrugated boxes manufacturing company called Mingazzini & Sons. Milani intelligently drew the initial of the client’s surname with a wavy shape that perfectly recalls the corrugated edge of the boxes. He then repeated it for three times, one for the father and two for the sons, thus producing a synthetic and iconic mark that perfectly illustrates the company.

Tags
Modular