Title
Coin

Designer
Max Huber

Year
1955

Client
Coin

Medium
Logotype

Notes
Logotype for a major Italian department stores chain founded in1926 by Vittorio Coin in Pianiga, Venice. Huber intelligently accentuated the roundness of the letters, in turn emphasized by the giant dot, which also generates an effective contrast with their thinness. The logotype was redesigned in 1971 by Giulio Cittato.