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Title
Fotolux

Designer
Max Huber

Firm
Studio Boggeri

Year
1940

Client
Kardex Italiano

Medium
Catalog

Size
28×22.5 cm

Notes
 “This stapled sales catalog for Fotolux (Kardex Italiano), a photo reproduction company, is a remarkable example showcasing Huber’s Swiss training including: perspective drawing, meticulous hand-lettering, careful lowercase letter spacing, and limited use of color. The mirrored and slightly shifted ’fotolux’ wordmark visually communicates the services being offered. Printed in october 1940, this catalog is one of Huber’s earlier designs while working at Studio Boggeri, Milan.” Text by Greg D’Onofrio (Display).

Tags
Swiss

Source
Display

Title
Fotolux

Designer
Max Huber

Firm
Studio Boggeri

Year
1940

Client
Kardex Italiano

Medium
Catalog

Size
28×22.5 cm

Notes
 “This stapled sales catalog for Fotolux (Kardex Italiano), a photo reproduction company, is a remarkable example showcasing Huber’s Swiss training including: perspective drawing, meticulous hand-lettering, careful lowercase letter spacing, and limited use of color. The mirrored and slightly shifted ’fotolux’ wordmark visually communicates the services being offered. Printed in october 1940, this catalog is one of Huber’s earlier designs while working at Studio Boggeri, Milan.” Text by Greg D’Onofrio (Display).

Tags
Swiss

Source
Display