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Title
Zeiss per i miei occhi

Designer
Unknown

Firm
Publilife

Year
1986

Client
Zeiss

Medium
Advertising

Size
28×21 cm

Notes
An advertisement for Zeiss lenses mimicking an optometric table. It intelligently engages the viewer’s attention by gradually reducing the body-size of the typeface.

Despite the effectiveness of the idea, typography is awkwardly spaced and the typeface is the unfortunate restyling of Helvetica originated in early 1980s, which is still installed by default on personal computers. This restyling is a different typeface from Helvetica and has little to do with its original shapes. Previously unseen on the internet.

Title
Zeiss per i miei occhi

Designer
Unknown

Firm
Publilife

Year
1986

Client
Zeiss

Medium
Advertising

Size
28×21 cm

Notes
An advertisement for Zeiss lenses mimicking an optometric table. It intelligently engages the viewer’s attention by gradually reducing the body-size of the typeface.

Despite the effectiveness of the idea, typography is awkwardly spaced and the typeface is the unfortunate restyling of Helvetica originated in early 1980s, which is still installed by default on personal computers. This restyling is a different typeface from Helvetica and has little to do with its original shapes. Previously unseen on the internet.