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Title
Il marxismo

Designer
Unknown

Year
1970

Client
Giangiacomo Feltrinelli Editore

Medium
Book

Size
18.5×12 cm

Notes
A book case made of thin cardboard containing three volumes about Marxist ideology, sociology, and politics. The case features a bright red background to catch the customers attention, while the volumes feature a white background that allows the titles to strongly stand out.

All the cover texts are set in uppercase letters: the copy in Helvetica and the main title in Schmalfette Grotesk, a font widely used by many Italian graphic designers from 1960s and ’70s.

Colours are limited to early modern classic combination (red, black, white) that here shows all its strength and its appropriateness to the Communist-Constructive visual identity.


Title
Il marxismo

Designer
Unknown

Year
1970

Client
Giangiacomo Feltrinelli Editore

Medium
Book

Size
18.5×12 cm

Notes
A book case made of thin cardboard containing three volumes about Marxist ideology, sociology, and politics. The case features a bright red background to catch the customers attention, while the volumes feature a white background that allows the titles to strongly stand out.

All the cover texts are set in uppercase letters: the copy in Helvetica and the main title in Schmalfette Grotesk, a font widely used by many Italian graphic designers from 1960s and ’70s.

Colours are limited to early modern classic combination (red, black, white) that here shows all its strength and its appropriateness to the Communist-Constructive visual identity.