Title
laRinascente Golf

Designer
Max Huber

Year
1951

Client
laRinascente

Medium
Catalogue

Size
18×12.5 cm

Notes
Catalog cover for laRinascente’s sporting goods printed in two-tones. It is one of the greatest masterpieces in the history of Italian graphic design. The swing is extraordinarily illustrated through the spinning repetition of the white club over the green. The images are previously unpublished on the internet and this is the first time that the correct format of the front cover is shown in color. [NM]

Tags
Sport, Swiss