Title
Teweka

Designer
Max Huber

Firm
Studio Boggeri

Year
1941

Client
Teweka

Medium
Advertising

Notes
Advertisement of metal clasps by Teweka featuring a text reading: “The ideal clasp.” The background photo shows the clasps as if they had just been dropped from their box, thus adding visual liveliness to the image; while impact is achieved by digging up a magnified silhouette of a clasp from the background. Previously unseen on the internet. [NM]

Tags
Swiss