Title
FIAT Spirale

Designer
Giovanni Brunazzi

Firm
Ufficio Pubblicità Fiat

Year
1963

Client
Fiat

Medium
Advertising

Size
32×24 cm approx.

Notes
Advertisement for FIAT that takes the spiral as a symbol of development and evolution to tell the very evolution of the company from the manufacturing of cars to that of airplanes, trains, and so on. An evolution with “a spiral motion, where the origin holds the law for the peripheral development.” Previously unseen on the internet.

Tags
Motor