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Title
Casabella

Designers
Gino Levi-Montalcini, Giuseppe Pagano

Year
1931

Client
Studio Editoriale Milanese

Medium
Periodical

Size
32×24 cm

Notes
Series of magazine covers for La Casa Bella designed by Giuseppe Pagano-Pogatschnig and Gino Levi-Montalcini. In 1931 Pagano became editor of La Casa Bella, starting to introduce changes that will revolutionise the magazine, transforming it from a home and decoration periodical to a fundamental platform for architectural debate. For the covers, Pagano and Levi-Montalcini developed an extremely effective solution, featuring the repetition of the magazine’s title, arranged in an orderly geometric pattern against a background that changed colour on each issue. The title’s cast shadow suggested three-dimensionality, also bringing movement to the layout of the cover. Through the consistent repetition of the cover’s graphic design, the magazine achieved maximum recognisability, defining its identity in a bold way, also thanks to the Rationalist typeface. [NMM]

Title
Casabella

Designers
Gino Levi-Montalcini, Giuseppe Pagano

Year
1931

Client
Studio Editoriale Milanese

Medium
Periodical

Size
32×24 cm

Notes
Series of magazine covers for La Casa Bella designed by Giuseppe Pagano-Pogatschnig and Gino Levi-Montalcini. In 1931 Pagano became editor of La Casa Bella, starting to introduce changes that will revolutionise the magazine, transforming it from a home and decoration periodical to a fundamental platform for architectural debate. For the covers, Pagano and Levi-Montalcini developed an extremely effective solution, featuring the repetition of the magazine’s title, arranged in an orderly geometric pattern against a background that changed colour on each issue. The title’s cast shadow suggested three-dimensionality, also bringing movement to the layout of the cover. Through the consistent repetition of the cover’s graphic design, the magazine achieved maximum recognisability, defining its identity in a bold way, also thanks to the Rationalist typeface. [NMM]