Born in Adliswil, Switzerland, 1930. He studied at the Zurich School of Arts & Crafts and started working as a typographer. After three years, he moved to Paris. In 1954 he joined Studio Boggeri in Milan becoming an important protagonist of the Italian graphic design. He designed numerous advertising campaigns, brochures, and marks for prominent clients such as Pirelli, Roche, and Supercortemaggiore (Agip). In 1963 he left Studio Boggeri and cofounded the advertising agency CBC with Umberto Cappelli and Ezio Bonini. The agency served prestigious companies including Agfa, Alfa Romeo, Bassetti, Luigi Franchi, Superga, and the Milan Trade Fair. In 1980 he developed a brand new corporate identity system for Alfa Romeo. He died in 2004.