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Title
Redoxon

Designer
Aldo Calabresi

Firm
Studio Boggeri

Year
1962

Client
Roche S.p.A.

Medium
Flyer

Notes
One from a series of pharmaceutical flyers designed by Aldo Calabresi for Redoxon Roche. This one effectively illustrates the idea of “effervescenza” (fizz) through the colored typography.

Tags
Pharma, Swiss

Title
Redoxon

Designer
Aldo Calabresi

Firm
Studio Boggeri

Year
1962

Client
Roche S.p.A.

Medium
Flyer

Notes
One from a series of pharmaceutical flyers designed by Aldo Calabresi for Redoxon Roche. This one effectively illustrates the idea of “effervescenza” (fizz) through the colored typography.

Tags
Pharma, Swiss