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Title
Linea Grafica, 9/10

Designer
Alan Fletcher

Year
1961

Client
Editrice l’Ufficio Moderno

Medium
Periodical

Size
30×23.5 cm

Notes
Cover for the then best-known graphic design magazine in Italy. Alan Fletcher intelligently shows the essence of graphics by gradually transforming a photographic reproduction of a butterfly—at the bottom right corner—into a pure graphic sign by repeating a watercolour printing.

Title
Linea Grafica, 9/10

Designer
Alan Fletcher

Year
1961

Client
Editrice l’Ufficio Moderno

Medium
Periodical

Size
30×23.5 cm

Notes
Cover for the then best-known graphic design magazine in Italy. Alan Fletcher intelligently shows the essence of graphics by gradually transforming a photographic reproduction of a butterfly—at the bottom right corner—into a pure graphic sign by repeating a watercolour printing.