Title
Montecatini
Designer
Carlo Dradi
Year
1960
Client
Montecatini
Medium
Mark
Notes
An outstanding mark designed for Montecatini, then the major Italian chemical industry. The mark effectively combines the initial letter of Montecatini and a chemical flask, that was a symbol used since the company’s foundation. The second image shows a series of sketches by Carlo Dradi. The symbol is sometimes reproduced mirrored and also credited to his son Massimo, who worked in his office.
Title
Montecatini
Designer
Carlo Dradi
Year
1960
Client
Montecatini
Medium
Mark
Notes
An outstanding mark designed for Montecatini, then the major Italian chemical industry. The mark effectively combines the initial letter of Montecatini and a chemical flask, that was a symbol used since the company’s foundation. The second image shows a series of sketches by Carlo Dradi. The symbol is sometimes reproduced mirrored and also credited to his son Massimo, who worked in his office.