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Title
Fiorucci

Designer
Italo Lupi

Firm
Studio Lupi

Year
1981

Client
Fiorucci

Medium
Mark

Notes
Emblem and logotype of Elio Fiorucci’s fashion company. Lupi combined a late-Neoclassic logotype—set in Didot Compressed—with an English illustration of two cherubs, that he took from a Christmas postcard from the Victorian era. The image was clearly different from the 1970s mainstream imagery and perfectly portrayed the spirit of Fiorucci. The emblem soon became a world-famous pop icon.

Tags
Illustration

Title
Fiorucci

Designer
Italo Lupi

Firm
Studio Lupi

Year
1981

Client
Fiorucci

Medium
Mark

Notes
Emblem and logotype of Elio Fiorucci’s fashion company. Lupi combined a late-Neoclassic logotype—set in Didot Compressed—with an English illustration of two cherubs, that he took from a Christmas postcard from the Victorian era. The image was clearly different from the 1970s mainstream imagery and perfectly portrayed the spirit of Fiorucci. The emblem soon became a world-famous pop icon.

Tags
Illustration