Title
Linea 1

Designer
Bob Noorda

Year
1963

Client
MM – Metropolitana Milanese

Medium
Signage

Notes
A masterpiece of graphic design. This project introduced revolutionary innovations, becoming a standard for subway signage systems worldwide. For the first time ever, all signage information were placed on a band that ran along the whole line, while station names were repeated every five meters to be easily read by anyone, while the train was still moving. The same system was repeated for the other lines of the Milan Metro. The project was awarded a Compasso d’Oro in 1964.

Tags
Transport