Title
Lettera 32

Designer
Walter Ballmer

Firm
Olivetti

Year
1968

Client
Olivetti

Medium
Poster

Size
68.5×48.5 cm

Notes
One of the most famous posters in the history of Italian graphic design, it was part of an advertising campaign designed by Olivetti’s art director Walter Ballmer. Photo by Sergio Libis (Serge Libiszewski). [NMM]

Tags
Swiss