MiBACT (Ministry of Cultural Heritage and Activities and Tourism)
Logomark proposal for the corporate identity of Pompei’s archeological site, part of the UNESCO World Heritage Sites. The snake was a most important symbol for the Romans, representing the god Glycon, and was widely used in sculpture, jewellery, and painting. Lupi intelligently proposed this symbol – also found in frescoes and jewels from Pompeii – by rendering it as the letter M and thus integrating the symbol in the word itself. Designed in collaboration with Marina Del Cinque. Unfortunately, the logo didn’t win the competition and was never used.
The last image shows a detail of a fresco from the Temple of Isis in Pompeii, that was surely used as a reference for the snake in the logotype. Photo by Marialuisa Sales.