Title
San Paolo

Designer
Salvatore Gregorietti

Firm
Gregorietti Associati

Year
1992

Client
Istituto Bancario San Paolo di Torino

Medium
Logotype

Notes
Logotype for San Paolo Banking Institute, Turin. It was part of a new corporate identity program that was entirely designed by Gregorietti. The logotype, set in custom Bodoni, features two slanted A – inclined with the same degree of the N’s middle stroke – characterizing the logo to make it unique. “It required a distinctive shape that made it easily recognizable,” (S. Gregorietti). The beautiful design by Gregorietti was used for fifteen years until the institute merged with Banca Intesa in 2007 and then used as the base for a new logotype.

Tags
Banking

Source
Designculture