Born in Palermo, Sicily, 1941. He studied at the Brera Arts High School and the Zurich School of Arts and Crafts. He started working in Milan in the early 1960s as the first assistant of Massimo Vignelli. In the same period, he designed all the books published by Milano Libri including the Italian edition of the Peanuts and the famous Linus magazine. In 1965 he joined Unimark International as a partner, working with Bob Noorda on numerous corporate identity programs for major clients including Agip and Feltrinelli. He also redesigned the logotype of Max Meyer, Pirelli, and the coordinated image of San Paolo Bank. From 1969 to 1979 he designed Ottagono magazine for which he was awarded a Compasso d’Oro.