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Title
LaRinascente

Designer
Max Huber

Firm
LaRinascente

Year
1950

Client
LaRinascente

Medium
Packaging

Notes
One from a series of lively coloured wrapping papers designed by Max Huber for LaRinascente department store in Milan. The paper is decorated with the company’s mark and logotype arranged on a geometric layout, thus producing a pleasing and eye-catching pattern and emphasizing the company’s graphic identity. The image has been recoloured according to the original palette. Previously unseen on the internet.

Tags
Retail, Swiss

Title
LaRinascente

Designer
Max Huber

Firm
LaRinascente

Year
1950

Client
LaRinascente

Medium
Packaging

Notes
One from a series of lively coloured wrapping papers designed by Max Huber for LaRinascente department store in Milan. The paper is decorated with the company’s mark and logotype arranged on a geometric layout, thus producing a pleasing and eye-catching pattern and emphasizing the company’s graphic identity. The image has been recoloured according to the original palette. Previously unseen on the internet.

Tags
Retail, Swiss