Title
laRinascente

Designer
Max Huber

Firm
laRinascente

Year
1950

Client
laRinascente

Medium
Packaging

Notes
One from a series of lively colored wrapping papers that were designed by Max Huber for laRinascente department store of Milan. The paper is decorated with the company’s monogram and logotype, arranged according to a geometric layout, resulting in a pleasing and eye-catching pattern that emphasizes the company’s graphic identity. The image has been recolored according to the original palette. Previously unseen on the internet. [NM]

Tags
Retail, Swiss