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Title
La grande estate

Designer
Massimo Vignelli

Firm
LaRinascente

Year
1964

Client
LaRinascente

Medium
Catalog

Size
26×19 cm

Notes
Front and back covers of a catalog titled “La grande estate” (The great summer). The covers show a sort of sun, hand-drawn with orange and magenta pencils. This technique was mastered by Vignelli, who used it also on later works. Both colours and illustration perfectly communicate the hot of the summer.

Source
Archivio Italo Lupi

Title
La grande estate

Designer
Massimo Vignelli

Firm
LaRinascente

Year
1964

Client
LaRinascente

Medium
Catalog

Size
26×19 cm

Notes
Front and back covers of a catalog titled “La grande estate” (The great summer). The covers show a sort of sun, hand-drawn with orange and magenta pencils. This technique was mastered by Vignelli, who used it also on later works. Both colours and illustration perfectly communicate the hot of the summer.

Source
Archivio Italo Lupi