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Title
Articoli per la pesca

Designer
Max Huber

Firm
LaRinascente

Year
1951

Client
LaRinascente

Medium
Catalog

Size
16×12 cm

Notes
A lively cover like a ballet of fishes designed by Huber for a catalog of fishing articles issued by LaRinascente. Printed in two tones by Arti Grafiche Pezzini, Milan.

Huber used a light blue background to suggest the water and created light depth by interspersing black engravings of real fishes to white silhouettes of simplified fishes. All the fishes are placed around the main title, so as the fishing net coming from the back cover. See the human presence subtly suggested by the hand on the top left corner.


Tags
Animalia, Swiss

Title
Articoli per la pesca

Designer
Max Huber

Firm
LaRinascente

Year
1951

Client
LaRinascente

Medium
Catalog

Size
16×12 cm

Notes
A lively cover like a ballet of fishes designed by Huber for a catalog of fishing articles issued by LaRinascente. Printed in two tones by Arti Grafiche Pezzini, Milan.

Huber used a light blue background to suggest the water and created light depth by interspersing black engravings of real fishes to white silhouettes of simplified fishes. All the fishes are placed around the main title, so as the fishing net coming from the back cover. See the human presence subtly suggested by the hand on the top left corner.


Tags
Animalia, Swiss