Title
Agip

Designer
Franco Gaffuri

Firm
Unimark International

Year
1971

Client
AGIP Petroli

Medium
Typeface

Notes
When Unimark’s partner Salvatore Gregorietti designed the famous logotype of Agip, Franco Gaffuri, a young designer working at Unimark’s Milan office, developed an entire typeface starting from the logo, also featuring the thin white line in the middle of the letters which is evocative of the road lanes. The typeface was purposely designed for Agip’s corporate identity. [NMM]