Title
Stile Olivetti

Designer
Walter Ballmer

Firm
Olivetti

Year
1961

Client
Kunstgewerbemuseum Zürich

Medium
Poster

Size
128×90 cm

Notes
A poster design to promote an exhibition dedicate to Olivetti held at the Kunstgewerbemuseum Zürich. The white abstract shape is actually a magnified detail of the Olivetti logotype. By adopting this intelligent solution Ballmer produced a visual reminder of the graphic identity of Olivetti and effectively communicated the idea of mechanics that was associated to its products—typewriters. [NMM]

Tags
Swiss