Title
Ski

Designer
Carla Buttura

Firm
laRinascente

Year
1961

Client
laRinascente

Medium
Advertising

Notes
An advertisement for LaRinascente skiing clothing. The idea of downhill skiing is well illustrated through the inclination of all typographic matters towards the bottom right corner, and the word “ski” that goes out from the format to emphasize dynamism. Previously unseen on the internet.

Tags
Sport