AGIP Petroli S.p.A.
Logotype for Agip, the former major Italian oil and lubricants retailer, today part of the Eni group. Unimark Milan was appointed to design the entire corporate identity program for the company. Gregorietti, at that time a partner of Unimark, designed the corporate typeface used for the logotype by splitting the letters in the middle with a thin white line that intelligently suggested a road with two lanes. The logo, which is one of the best known in the history of Italian graphic design, was always matched with the historic six-legged dog mark, originally designed in 1953. The logo was used for all of the company’s signs and products, and the same typeface was also used to set Eni’s own logotype and that of all its subsidiaries, such as Saipem or Liquigas.