Title
Feltrinelli SC/10

Designers
Bob Noorda, Massimo Vignelli

Firm
Unimark International

Year
1966

Client
Giangiacomo Feltrinelli Editore

Medium
Book

Size
19.5×12.5 cm

Notes
Feltrinelli SC/10 (Serie Cultura) introduced the concept of high quality paperbacks. The graphics was inspired by the paintings of Kenneth Noland. (Although the design is officially credited to both Noorda and Vignelli, some partners of Unimark International has stated that Vignelli was actually the sole originator of the design.)

Tags
Painting