Title
La nuova Olivetti Studio 42

Designer
Giovanni Pintori

Firm
Olivetti

Year
1939

Client
Olivetti

Medium
Advertising

Notes
An advertisement of Olivetti Studio 42 typewriter dedicated to draftsmen. The prospective customer is illustrated on a photograph and suggested by a technical drawing being traced by a compass. The two-tone printing generates two visual levels—the black on the foreground and the red on the background. The copy reads: “Olivetti manufactures by using high precision standards, special materials, and super-modern methods.” Previously unseen on the internet. [NM]

Tags
Typewriting