Title
Dreher

Designer
Bob Noorda

Firm
Unimark International

Year
1966

Client
Dreher

Medium
Manual

Notes
This was the first graphics standard manual developed by Bob Noorda, who also designed the trademark as well as the entire corporate identity program, from the trademark, logotype, colours and typeface to stationery, bottle labels, packaging, uniforms and transports graphics, also including the design of the beer glasses. [NMM]

Source
Rationale