Search

Title
La Fotomeccanica

Designers
Carlo Dradi, Attilio Rossi

Year
1937

Client
La Fotomeccanica

Medium
Advertising

Notes
An elegant announcement of a prominent printing shop based in Milan. It was part of a series of advertisements designed by Dradi and Rossi for the same client. The page, which is two-tone printed in Modern’s classic black and red, intelligently mixes visual references to classic and modern aesthetics (the sculpture and the black square), thus suggesting a sense of continuity in the activity of the printing shop by binding tradition to innovation. The text reads: “Our organization and expertise in halftone printing allow us to produce in the best way the client’s ideas and designs.” Previously unseen on the internet.

Tags
Sculpture

Title
La Fotomeccanica

Designers
Carlo Dradi, Attilio Rossi

Year
1937

Client
La Fotomeccanica

Medium
Advertising

Notes
An elegant announcement of a prominent printing shop based in Milan. It was part of a series of advertisements designed by Dradi and Rossi for the same client. The page, which is two-tone printed in Modern’s classic black and red, intelligently mixes visual references to classic and modern aesthetics (the sculpture and the black square), thus suggesting a sense of continuity in the activity of the printing shop by binding tradition to innovation. The text reads: “Our organization and expertise in halftone printing allow us to produce in the best way the client’s ideas and designs.” Previously unseen on the internet.

Tags
Sculpture