Founded in 1959, Agenzia Centro was the new advertising office of Pirelli that substituted the former Direzione Propaganda. Directed by Arrigo Castellani, Centro served other major companies besides Pirelli, including Autobianchi, Ciga, Italarredi, and Total. Numerous of the best Italian and foreign designers worked for Centro as freelancers or in-house designers, producing some of the most iconic posters and announcements of the 1960s.
